Yesterday I went to the “Business Ideas” workshop organised in Zurich by Venture Kick for the ETH startup scene.
There were talks by successful spinoffs like Aerotainment Labs and SwissLitho talking about their experiences which are all positive of course. And the challenges, and the freedom… Blah.
The most interesting thing I learned was why companies spend millions and millions in advertisement in big sport events. Did you know it was not only for the visibility? They’re in for the emotions: the high-stake, the suspens, the belonging. Positive and strong emotions. They want to be associated with that.
Anyway, while I was busy stuffing myself with free food I bumped into this guy, stuffing himself too. He must be a researcher, I thought. No one stuffs themselves at a networking event if they had a real salary. Continue reading